what works > perfection *

• creating something that works is far more important than having the perfect idea/project/pitch

Build in area of expertise

• We create business in fields where our core teams have experience, network and ability to reach potential clients to validate and build.
• We use business models and industries that work, and we need to see path to the first customer, and the total market size.

Experiments over ideas

• We believe that taking action is more important than theorizing over ideas.
• Project roadmap should have clearly defined hypotheses that guide the building process, give a timeframe, and should help with go or no-go decisions.

Effective testing

• We look for the most efficient way to test. Not every product should be built from zero or be built at all. Always have the customer in mind.
• With the currently available range of coding tools, AI technologies, and funding options, virtually any product can be transformed into an MVP version and tested with customers.
• Test → Test → Test → Scale

Sell shovels during a gold rush

• In the midst of overhyped technologies and ideas, concentrate on the proven business models and business fundamentals.